Resume Writer Matthew Greene
Resume
Services:
How to check them out (continued)
Checking out a resume
writing service is
not easy.
Those who ask you to complete a form online and send your money are usually
second-class or even third-rate outfits. You simply can't prepare a
good resume without interacting with each and every client to obtain additional,
valuable information. Typing services also offer to write your resume
and so does every corner print shop. But a typist is a typist and a
printer is a printer. Neither has the required resume-writing know-how
or self-marketing expertise.
And those resume outfits
who advertise "from $9" will definitely charge you a further $100-200.
Believe me, I know. Only elevator operators and truck drivers pay $9!
Such inferior resume products will cost you dearly in lost job and career
opportunities.
Resume writers
don't all have the same experience or degree of expertise.
Many are unskilled amateurs who offer to do a while-u-wait resume. Very,
very few know how to analyze your strengths and customize your resume in order
to market your value to employers. Only 1 in 20 really know what they are
doing!
What to look
for in a resume service:
1. Do they offer a
free evaluation of your
existing resume or of your needs? Initial consultations, by e-mail or
'phone, should be free.
2. How do they try to "sell" you?
Do they offer a form to fill in and mail with your
money?
3. Do they quote you scare
statistics
to persuade you to buy? For example, "only one in 245 resumes results in a
job interview," or "only one in 1,470 resumes results in a job offer". Both
sets of figures are 45 years out of date and are terribly misleading. A skilled
resume writer can help you beat 400 other applicants! As Disraeli warned,
"There are lies, damned lies and statistics."
4. Who will be assisting
you with your resume? He or she might not be the same person as the
party who sells you on using the service.
5. Does
the resume writer guarantee
you anything? Be very careful!
Don't be too
impressed by a sales presentation. Focus on the content of the resume,
as follows:
6. Will they write a Job Objective
that asks employers to "utilize" all of your ... whatever? Nowadays,
such "I-want-I-want" objectives are no no's. Only "I-offer-you-value"
objectives will impress today's employers. (See page 45 of Winning
Resumes –"Sure-Hire" Tactics....)
7. Will they include a
Summary or
Qualifications Statement? Will individual items be real selling points
or only a string of corny adjectives (reliable . punctual . dynamic . dedicated)?
Will they be powerful statements with "sell" to back up your Job Objective?
(See page 52 of Winning Resumes –"Sure-Hire" Tactics....)
8. Will they be using a standard
chronological or
functional design in your case? It is widely accepted today that
combination presentations may be the best for
marketing you because they present your experience, skills and "sell" in
the same document.
(See pages 7, 9 and 11-12 of Winning Resumes –"Sure-Hire" Tactics....)
9. Will achievements or
accomplishments stand out
in the resume? Will they be indented and bulleted? Or will they lie
buried in a paragraph or two of gray-looking copy?
10. Do they try to sell you matching
envelopes? Why?
Is it to impress the mailroom or the wastebasket? [Use brown or white
Manila envelopes (9" x 12") so that your resume will arrive looking freshly
printed and unfolded. Never fold along a line of laser print.]
In short, skilled resume
writers are craftspersons who help you market your skills and strengths in
the best way. But most resume services are simply paper mills that should
be avoided like the plague!
Check them out very
carefully. Only five in a hundred (5 percent) are worth using, and the
rates of a highly skilled professional may vary from $95 to $175 for an entry-level
resume to $250 to $400 for senior executives. But such an outlay could
maximize your chances and help you find the job you are looking for in a fraction
of the time. That, in turn, will earn and/or save you hundreds and thousands
of $ $ $.
In fact, a skilled writer
could help you to rescue your entire career!
Austin Kiplinger, publisher
of the Kiplinger Magazine, agrees about the importance of making an investment
in your own career : "Look at your career as your primary investment. Keep
your earning power at its highest level. The money you spend doing this will
return more to you than all other investments you're likely to make. You are
your own best investment!"
mattgreene@aol.com
Tel.: 718 436-3504
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